Why STEEL?
Inspired by the process of putting iron through numerous procedures in order to result in a strong and, at the same time, flexible and resilient material such as steel.
We create STEEL to be a place where each individual can discovery their own potential through physical training.
STEEL is crafted as a personal space, for individuality - where we work on ourselves, take time to reflect, to clear your mind, to maintain mental clarity and physical growth.
The end expression might just be an hour of exercise.
But we believe it’s more than that.
It's an hour of self-care, of development, of retreat in order to thrive.
It's an hour of self-care, of development, of retreat in order to thrive.
Use 5% of Your Time, To Make The Remaining 95% Better
Stable pillars of everyone's life revolve around: what they eat, where they shelter, what they work on, what they do for leisure. STEEL believes in the quality of time and effort spent on improving, enhancing, maintaining your physical body through physical training, accounting for an ideal amount of around 5% of everyone’s 24/7, will leave a significant impact on the quality of 95% of the remaining time. It will help one sleep better, enhance your appetite and relationship with food, improve the quality of your work, and the performance of your mental clarity. It even helps you enjoy life to the fullest: travel to further places without physical limitations, better intimacy with your partner, play with your children with matching energy levels. The list goes on.
At STEEL, we laser our focus on that 5%. We are passionate about what you train, how you move, how you recover. Because we believe in the potential one could reach, when that 5% is used with consideration and care.
At STEEL, we laser our focus on that 5%. We are passionate about what you train, how you move, how you recover. Because we believe in the potential one could reach, when that 5% is used with consideration and care.
FOUNDERS' THOUGHTS
VIET-ANH BUI
We are striking for the frontier of customer experience in the fitness industry, where "knowing" is not enough and "being" is the answer. Each customer interaction represents a unique opportunity to learn, observe, and make our own decisions. Be ontological.
FOUNDERS' THOUGHTS
JENNY NGAN TRUONG
In the past, when I worked in an international environment abroad, if someone said "I haven't worked out in 2 weeks," people would be very surprised. But in Vietnam, the fact that people don't exercise or play any sports is the very... norm. With STEEL, we want to change that mindset. STEEL's vision is to make exercising a non-negotiable part of life, one of the top priorities in life.
What We Do Evolves Around 3 Core Values
Sense of Discovery
STEEL stands as a beacon for those seeking to unearth the full spectrum of their inner strength. Here, the pursuit of fitness transcends physical boundaries, becoming a voyage towards personal enlightenment.
The reward is not just in the results, but in the revelations of one's own self-discovery.
The reward is not just in the results, but in the revelations of one's own self-discovery.
Real
Integrity is the cornerstone of the STEEL approach. This is a place where effort translates into tangible outcomes, where the authenticity of the journey matters.
STEEL embodies the belief that true transformation requires resilience and time, celebrating the substantial achievements born from dedication.
STEEL embodies the belief that true transformation requires resilience and time, celebrating the substantial achievements born from dedication.
Individuality
With STEEL, individual narratives are woven into the very fabric of our approach. Each person's distinct journey is met with a commitment to understanding and tailored support.
We are a sanctuary where individuality is not just acknowledged but is the foundation of the customised fitness experience.
We are a sanctuary where individuality is not just acknowledged but is the foundation of the customised fitness experience.
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